BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Amazon Brand Guide//Seller calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Amazon Brand Guide seller calendar X-WR-TIMEZONE:America/New_York BEGIN:VEVENT UID:2026-10-06-prime-big-deal-days@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261006 DTEND;VALUE=DATE:20261008 SUMMARY:Amazon: Prime Big Deal Days DESCRIPTION:Prime Big Deal Days (Oct 6 to 7). Source: About Amazon\, Prime Big Deal Days 2026\, https://www.aboutamazon.com/news/retail/amazon-prim e-big-deals-day-2026-when-october-6-7 URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-10-14-awd-cutoff@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261014 DTEND;VALUE=DATE:20261015 SUMMARY:Amazon: AWD cutoff DESCRIPTION:AWD arrival deadline for Black Friday Week. Source: Seller Cen tral News\, Holiday 2026\, https://sellercentral.amazon.com/seller-forums /discussions/t/3e31fbb7-04e0-4ed4-873e-f74b1052e2ff URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-10-15-peak-fees-on@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261015 DTEND;VALUE=DATE:20261016 SUMMARY:Amazon: Peak fees on DESCRIPTION:Holiday peak fulfillment fees begin. Source: Seller Central Ne ws\, Holiday 2026\, https://sellercentral.amazon.com/seller-forums/discus sions/t/3e31fbb7-04e0-4ed4-873e-f74b1052e2ff URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-10-20-deals-closed@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261020 DTEND;VALUE=DATE:20261021 SUMMARY:Amazon: Deals closed DESCRIPTION:Black Friday Week and Cyber Monday deal submissions close. Sou rce: Seller Central News\, Holiday 2026\, https://sellercentral.amazon.co m/seller-forums/discussions/t/3e31fbb7-04e0-4ed4-873e-f74b1052e2ff URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-10-21-minimal-splits@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261021 DTEND;VALUE=DATE:20261022 SUMMARY:Amazon: Minimal splits DESCRIPTION:FBA arrival deadline\, minimal shipment splits. Source: Seller Central News\, Holiday 2026\, https://sellercentral.amazon.com/seller-fo rums/discussions/t/3e31fbb7-04e0-4ed4-873e-f74b1052e2ff URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-10-28-optimized-splits@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261028 DTEND;VALUE=DATE:20261029 SUMMARY:Amazon: Optimized splits DESCRIPTION:FBA arrival deadline\, Amazon-optimized splits (most sellers). Source: Seller Central News\, Holiday 2026\, https://sellercentral.amazo n.com/seller-forums/discussions/t/3e31fbb7-04e0-4ed4-873e-f74b1052e2ff URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-10-31-awd-off-peak-ends@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261031 DTEND;VALUE=DATE:20261101 SUMMARY:Amazon: AWD off-peak ends DESCRIPTION:Last day of off-peak storage for AWD with auto-replenishment. Source: Seller Central News\, Holiday 2026\, https://sellercentral.amazon .com/seller-forums/discussions/t/3e31fbb7-04e0-4ed4-873e-f74b1052e2ff URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-10-31-nsp-sign-up@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261031 DTEND;VALUE=DATE:20261101 SUMMARY:Amazon: NSP sign-up DESCRIPTION:Confirm New Selection Program (2026) enrollment to keep launch fee credits. Source: Seller Central News\, New Selection Program (2026)\ , https://sellercentral.amazon.com/seller-forums/discussions/t/137ef04f-3 fb3-43da-a634-f2fce056048c URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-11-01-holiday-returns-open@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261101 DTEND;VALUE=DATE:20261102 SUMMARY:Amazon: Holiday returns open DESCRIPTION:Extended holiday returns begin: items bought Nov 1 to Dec 31 c an come back until Jan 31. Source: Seller Central News\, 2026 holiday ret urn policy\, https://sellercentral.amazon.com/seller-forums/discussions/t /fcc4e6f3-5e86-4b04-be84-82f9bcc2558a URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-11-27-black-friday@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261127 DTEND;VALUE=DATE:20261128 SUMMARY:Amazon: Black Friday DESCRIPTION:Black Friday URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-11-30-cyber-monday@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261130 DTEND;VALUE=DATE:20261201 SUMMARY:Amazon: Cyber Monday DESCRIPTION:Cyber Monday URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-12-31-quick-plus-offer-ends@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261231 DTEND;VALUE=DATE:20270101 SUMMARY:Amazon: Quick Plus offer ends DESCRIPTION:Last day to sign up for the free 12-month Amazon Quick Plus su bscription. Source: About Amazon\, Seller Assistant\, https://www.aboutam azon.com/news/innovation-at-amazon/seller-assistant-plugin-amazon-quick-c laude URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2026-12-31-return-window-closes@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20261231 DTEND;VALUE=DATE:20270101 SUMMARY:Amazon: Return window closes DESCRIPTION:Last purchase date covered by the extended holiday return wind ow. Source: Seller Central News\, 2026 holiday return policy\, https://se llercentral.amazon.com/seller-forums/discussions/t/fcc4e6f3-5e86-4b04-be8 4-82f9bcc2558a URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2027-01-14-peak-fees-off@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20270114 DTEND;VALUE=DATE:20270115 SUMMARY:Amazon: Peak fees off DESCRIPTION:Holiday peak fulfillment fees end. Source: Seller Central News \, Holiday 2026\, https://sellercentral.amazon.com/seller-forums/discussi ons/t/3e31fbb7-04e0-4ed4-873e-f74b1052e2ff URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT BEGIN:VEVENT UID:2027-01-31-holiday-returns-end@amazonbrandguide.com DTSTAMP:20261024T154500Z DTSTART;VALUE=DATE:20270131 DTEND;VALUE=DATE:20270201 SUMMARY:Amazon: Holiday returns end DESCRIPTION:Last day to return holiday purchases under the extended window . Source: Seller Central News\, 2026 holiday return policy\, https://sell ercentral.amazon.com/seller-forums/discussions/t/fcc4e6f3-5e86-4b04-be84- 82f9bcc2558a URL:https://amazonbrandguide.com/#calendar TRANSP:TRANSPARENT END:VEVENT END:VCALENDAR