About us
Amazon Brand Guide is a free daily brief for brand owners who sell on Amazon. Each issue picks one move worth making this week and explains it in plain English, then rounds up the official updates that change how you sell.
We only cite Amazon itself: Seller Central News, Amazon Ads, About Amazon and Amazon's own help pages. Every figure links to where Amazon published it. If Amazon hasn't said it, we don't chart it. No affiliate links, no sponsored tips.
Every issue is written by XENA Intelligence. We start with Seller Central News, Amazon Ads and the help-page fine print, and end with the one move we'd make this week. If a number here is wrong, that's on us, not Amazon.
Amazon Brand Guide is published by XENA Intelligence, the Louisville company behind SearchPanel, which checks how AI assistants from ChatGPT to Amazon Rufus describe each of your products. They track what the machines say about you; we write down what Amazon says to you.
House rules
Every number here comes from Amazon's own announcements and help pages, and we link to them. No affiliate links, no sponsored tips, no "ultimate guides."
Fine print
An independent publication from XENA Intelligence Inc., not affiliated with, endorsed by or sponsored by Amazon.com, Inc. Amazon, Prime, FBA and related marks belong to Amazon.com, Inc. or its affiliates. General information only, so double-check details in Seller Central before you act.