Seller Guide5 guidesPublished by XENA Intelligence

Amazon Brand Guide

Field manual for Amazon sellers · Updated Oct 27, 2026, 5:05 PM ET

Seller Guide

The questions sellers type into search at 1 a.m., answered properly. Numbered steps, a tool to try on every page, and a link to Amazon's own page behind every number.

By Akhil Suresh Nair · Published by XENA Intelligence · Guide RSS

5 guides

Newest first

Every guide

Each one: a short answer up top, numbered steps, one interactive tool and the Amazon pages behind every number. Five new ones land each day.

  1. PromotionsOct 27How to create a coupon on Amazon, and what it really costsIn Seller Central, go to Advertising, then Coupons, and click Create a new coupon. Add your ASINs, choose Percentage off (5% to 50%) or Money off,…Beginner·4 min read·7 stepsCalculator
  2. Brand RegistryOct 27How to enroll in Amazon Brand Registry without a rejectionBrand Registry is free. You need a logo with your brand name permanently on the product or its packaging, and a registered trademark (in some cases…Beginner·3 min read·7 stepsChecklist
  3. FBAOct 27How to create an FBA shipment with Send to AmazonIn Seller Central, open the Shipping Queue and choose Send to Amazon from the Shipments menu. Pick a ship-from address and your FBA SKUs, enter how…Intermediate·3 min read·7 stepsChecklist
  4. ListingsOct 27How to create A+ Content that passes review the first timeA+ Content is free for brands in Brand Registry. In Seller Central go to Advertising, then A+ Content Manager, and click Start creating A+ content.…Beginner·3 min read·7 stepsCompare
  5. AnalyticsOct 27How to read Amazon Business Reports: sessions, page views and Unit Session PercentageUnit Session Percentage is units ordered divided by sessions for the period, shown as a percentage. A session is a visit to your product detail…Intermediate·3 min read·7 stepsCalculator

How we build each guide

  1. We read Amazon first. Seller Central Help and Sell on Amazon pages, opened the day we write. Every number links back to one.
  2. We keep the old ones. Guides never get quietly rewritten. When Amazon changes something, a dated correction goes on the page.
  3. We check the date. Each guide shows when it was last checked, so you know how fresh the steps are.