Brand Registry · Beginner · 2 min read · 9-item checklist
Brand Registry public requirements checklist
Amazon’s public Brand Registry page is mostly marketing. Its enrollment section and FAQ, though, list concrete requirements that every brand team can check before opening the application.
Run this list first. If any item is missing, fix it before you start.
Part 01
The checklist
9 items, each taken from Amazon’s public Brand Registry page.
- 01Your logo includes the brand name and is permanently affixed
Amazon’s first basic requirement is a logo that includes your brand name, permanently affixed to your products or packaging.
Source: Sell on Amazon, Brand Registry
- 02You have both logo images ready
During enrollment Amazon asks for a standalone image of your logo and an image that shows the logo on your products or packaging.
Source: Sell on Amazon, Brand Registry
- 03Your trademark is registered or pending in an eligible office
You need an active, registered trademark or a pending trademark application for your brand name or logo, issued by the designated government trademark office of a country with a corresponding Amazon store. Amazon notes that pending registrations are accepted in some cases and points to country-specific requirements (login required).
Source: Sell on Amazon, Brand Registry
- 04The trademark is a word mark or a design mark with words, letters or numbers
Amazon accepts a text-based mark (word mark) or an image-based mark with words, letters or numbers (design mark). For a design mark, you upload a copy of the image, and it should match your trademark record exactly.
Source: Sell on Amazon, Brand Registry
- 05The trademark text matches the brand name you will enter
Your trademark text must match the brand name on your Brand Registry application.
Source: Sell on Amazon, Brand Registry
- 06The trademark owner is the one enrolling
You must be the trademark owner. If you are an authorized agent, Amazon says to have the trademark owner enroll the brand, then add you as an additional Brand Registry account user.
Source: Sell on Amazon, Brand Registry
- 07You have the registration or application number
Have the trademark registration or application number provided by the designated government office.
Source: Sell on Amazon, Brand Registry
- 08You have a list of product categories
Amazon asks for a list of product categories in which your brand should be listed.
Source: Sell on Amazon, Brand Registry
- 09You know which login to use
If you have a Seller Central or Vendor Central account, Amazon says to use the same username and password to create your Brand Registry account.
Source: Sell on Amazon, Brand Registry
Part 02
What this checklist leaves out
On purpose.
Amazon’s page also advertises new-seller incentives and program benefits. Those offers change, so they are not repeated here as promises. For the application itself, step by step, use our guide How to enroll in Amazon Brand Registry without a rejection.
Sources
Every item above comes from this Amazon page, opened on . Amazon updates it; if a requirement looks different in your account, trust Brand Registry.