Brand Registry · Beginner · 3 min read · 7 steps
How to enroll in Amazon Brand Registry without a rejection
Most Brand Registry rejections are paperwork, not policy. The trademark says one thing, the application says another, and the logo photo shows a box the brand name never touched.
Get the two basics right first, and the application itself takes one sitting.
Part 01
Step by step
7 steps, in the order Seller Central asks for them.
- 01Put the brand name on the product
Your logo has to include the brand name and be permanently affixed to the product or its packaging. Take two photos now: the logo on its own, and the logo on the product or packaging.
Source: Sell on Amazon, Brand Registry
- 02Get the trademark in order
Registered, or in some cases pending, from the designated government office of a country with an Amazon store. It must be a word mark, or a design mark with words, letters or numbers, and its text must match the brand name you'll type. No trademark yet? Amazon's IP Accelerator connects you with vetted law firms.
Source: Sell on Amazon, Brand Registry
- 03Make sure the owner applies
Brand Registry wants the trademark owner. If an agency handles your brand, the owner enrolls and then adds the agency as a user.
Source: Sell on Amazon, Brand Registry
- 04Gather the paperwork
The registration or application number from the trademark office, a copy of the mark if it's a design mark, and the list of product categories your brand should be listed in.
Source: Sell on Amazon, Brand Registry
- 05Sign in and click Enroll your brand
Use the same username and password as your Seller Central account. You choose one country's trademark office during enrollment, and add the others after approval.
Source: Sell on Amazon, Brand Registry
- 06Watch the Brand Applications page
That's where the status lives. You can edit an application you haven't submitted, add documents to a submitted one, or copy and correct a rejected one.
Source: Sell on Amazon, Brand Registry
- 07After approval, add trademarks and people
Go to Manage, then Manage intellectual property, then Connect a trademark. Ten or more trademarks? Use Connect multiple trademarks with the template. Invite teammates and assign roles from the same portal.
Source: Sell on Amazon, Brand Registry
Part 02 Checklist
Tick it off: Am I ready to apply?
Tick what's true. Your ticks stay in this browser, so you can come back after a call with your lawyer.
0 of 9 done
Source: Sell on Amazon, Brand Registry
Part 03
The picture
The same facts, drawn. Each chart links to the Amazon page it comes from.
- A logo with your brand name, permanently on the product or packaging
- A registered trademark (pending in some cases) from a country with an Amazon store, owned by you
Everything else on the application supports these two.
Source: Sell on Amazon, Brand Registry
Data desk by XENA IntelligenceStatus, edits and extra documents all live on the Brand Applications page.
Source: Sell on Amazon, Brand Registry
Data desk by XENA IntelligenceBack on branded sales in the first year after enrolling. Amazon also lists a $200 Amazon Vine credit. Terms can change, so check the page before you count on it.
Source: Sell on Amazon, Brand Registry
Data desk by XENA IntelligencePart 04
Tricks the help page buries
The lines in Amazon's own documentation that most sellers scroll past.
- 1Enroll before you design A+ pages
A+ Content needs a Brand Registry role, and the brand name on each ASIN must match the registry exactly, case and hyphens included. Fix the brand name once and both jobs get easier.
Sources: Sell on Amazon, A+ Content, Seller Central Help, A+ Content FAQ
- 2One account covers every country
Don't open a second Brand Registry account per marketplace. Add each country's trademark to the same account after approval. Amazon recommends a trademark for every country store you sell in.
Source: Sell on Amazon, Brand Registry
- 3Patent fights have a shortcut
US utility patent owners can use Amazon Patent Evaluation Express. Each side deposits $5,000 with a neutral evaluator, and the winner gets the deposit back.
Source: Sell on Amazon, Brand Registry
Part 05
Questions sellers ask
Tap a question to open it.
Is Amazon Brand Registry free?
Yes. Amazon doesn't charge to enroll. The costs sit elsewhere: the trademark you file with a government office, and any law firm you hire to file it. Amazon's IP Accelerator connects brands with vetted legal providers if you don't have a trademark yet.
Source: Sell on Amazon, Brand Registry
Can I enroll in Brand Registry with a pending trademark?
In some cases, yes. Amazon's baseline is a registered trademark from the government office of a country with an Amazon store, and it says pending applications can qualify in some cases. Check the country-specific requirements for your trademark office in Brand Registry, and have the application number ready.
Source: Sell on Amazon, Brand Registry
Do I need a separate Brand Registry account for each country?
No. One global account does it. You select a single country's trademark office during enrollment, then add trademarks from other offices once you're approved. Amazon recommends a trademark for every country store you want to sell in.
Source: Sell on Amazon, Brand Registry
Can my agency enroll our brand for us?
Not as the owner. Amazon requires the trademark owner to enroll the brand. The owner can then add the agency as an additional Brand Registry user with a role, which gives it access without handing over the brand.
Source: Sell on Amazon, Brand Registry
Sources
Every fact above comes from these Amazon pages, opened on . Amazon updates them; if a step looks different in your account, trust Seller Central.