Latest issue · No. 018 ·
Your Brand Store is still dressed for July. Put the gifts in the window.
Amazon saw Brand Stores updated within the past 90 days pick up 11% more repeat visitors and 13% higher attributed sales per visitor. Versioning and scheduling lets you hang a Black Friday window without tearing down…
The short version
- Brand Stores updated within the past 90 days had 11% more repeat visitors and 13% higher attributed sales per visitor.
- Shoppers who visit a Brand Store purchase 53.9% more frequently, with a 52.1% higher add-to-cart rate, a 42.4% higher average selling price, and a 71.3% higher average order value than shoppers who do not.
- High quality Brand Stores can see up to 97% more sales than low quality ones and up to 39% more than medium quality ones, based on Amazon's worldwide data from July 5 to September 6, 2025.