Promotions · Beginner · 6 min read · 8 steps
How to enroll products in Amazon Subscribe & Save
Subscribe & Save is the button that turns a one-time shopper into a standing order. A customer picks a delivery schedule, gets a discount, and your product shows up on their doorstep without them thinking about it again. For anything that gets used up, like vitamins, coffee, pet food or dish soap, it's the closest thing Amazon has to a recurring revenue switch.
The catch is that you pay for most of the discount and you have to keep the shelf stocked, because a subscription that can't ship gets paused. This guide covers who qualifies, how enrollment and the funding tiers work, the extra rules for seller-fulfilled offers, and the reports that tell you whether it's paying off. It applies to selling in the US store.
Part 01
Step by step
8 steps, in the order Seller Central asks for them.
- 01Confirm your account qualifies
Amazon requires a selling account in good standing and a Brand Representative role assigned to a brand in Brand Registry. If the option to turn on Subscribe & Save doesn't appear in your settings and you have replenishable items, contact Selling Partner Support.
- 02Check that the product is a fit
Amazon looks for products that are meant to be used up and replaced, that have been buyable for at least 85% of the past 30 days, and that aren't in a restricted product category. A blender won't qualify. The filters for it might.
- 03If you ship it yourself, clear the FBM bar
Seller-fulfilled offers must hold up for at least three consecutive months: free domestic shipping, valid tracking rate above 95%, order defect rate under 1%, pre-fulfillment cancel rate under 2.5%, delivery estimate accuracy above 93.5%, late shipment rate under 4%, and an average domestic delivery promise under 5 days.
- 04Set your default enrollment discount
Go to Manage Products in the Subscribe & Save section of Seller Central and click Change default enrollment discount at the top of the page. Choose 0%, 5%, 10%, 15% or 20%. Eligible products are enrolled automatically at this rate, and the default is 0% until you change it.
Sources: Seller Central Help, Subscribe & Save selection management, Seller Central Help, Subscribe & Save
- 05Find out why a product wasn't enrolled
For FBA products, use the self-service product eligibility tool on Manage Products. If you think its answer is wrong, or you're asking about seller-fulfilled items, use Seller Assistant or Get help and resources, and include your Marketplace ID, merchant or seller ID, ASIN and SKU.
Source: Seller Central Help, Subscribe & Save selection management
- 06Add a Subscribe & Save coupon for the first delivery
Amazon lists coupons as one way to grow the program. Subscribe & Save coupons are redeemable on the first delivery of a new subscription, for new and returning customers. Seller coupons and promotional discounts stack on top of the Subscribe & Save discount, so price with both in mind.
- 07Plan inventory with Projected SnS Demand
Manage Products shows how many units you'll need for existing subscriptions up to 90 days out, in 15, 30, 60 and 90 day increments. Amazon requires stable inventory, and deliveries can pause when you don't have enough stock or when a lower-priced offer exists for the ASIN.
Sources: Seller Central Help, Subscribe & Save selection management, Seller Central Help, Subscribe & Save
- 08Track results in the dashboard and reports
The Subscribe & Save dashboard shows reorder sales, subscription count, retention at 30 and 90 days, and lost sales from stockouts. The performance report downloads offer-level data for the last 7, 30, 60 or 90 days, or a custom range up to 3 years.
Sources: Seller Central Help, Subscribe & Save dashboard, Seller Central Help, Subscribe & Save performance report
Part 02 Calculator
Try the numbers: Subscribe & Save discount calculator
Everything runs in your browser. Nothing you type leaves this page.
Part 03
The picture
The same facts, drawn. Each chart links to the Amazon page it comes from.
Source: Seller Central Help, Subscribe & Save
Data desk by XENA IntelligenceFrom Amazon's Subscribe & Save page. New products are enrolled at your default tier, 0% unless you change it on Manage Products.
Source: Seller Central Help, Subscribe & Save
Data desk by XENA Intelligence- Buyable, at minimum 85%
- Room for gaps 15%
A product must have been buyable for at least 85% of the past 30 days to be eligible. Stockouts eat into the rest.
Source: Seller Central Help, Subscribe & Save
Data desk by XENA Intelligence- Free domestic shipping
- Valid tracking rate above 95%
- Order defect rate under 1%
- Pre-fulfillment cancel rate under 2.5%
- Delivery estimate accuracy above 93.5%
- Late shipment rate under 4%
- Average domestic delivery promise under 5 days
Seller-fulfilled offers must meet all seven for at least three consecutive months. FBA offers skip this list.
Source: Seller Central Help, Subscribe & Save
Data desk by XENA Intelligence- Day 0Today
- Day 1515 days
- Day 3030 days
- Day 6060 days
- Day 9090 days
Manage Products forecasts the units your subscriptions need from existing subscriptions and sales history.
Source: Seller Central Help, Subscribe & Save selection management
Data desk by XENA IntelligenceBased on Amazon's Subscribe & Save selection management page.
Source: Seller Central Help, Subscribe & Save selection management
Data desk by XENA IntelligencePasses
- Set a default tier above 0% before new products enroll
- Check Projected SnS Demand before every replenishment
- Use Subscribe & Save coupons to win the first delivery
- Transfer subscriptions when you change SKUs
Bounces
- Let stock run out, which pauses deliveries
- Undercut yourself with a lower-priced offer on the same ASIN
- Remove a product without a replacement, which cancels its subscriptions
- Forget that coupons and deals stack on the discount
Based on Amazon's Subscribe & Save and selection management pages.
Source: Seller Central Help, Subscribe & Save
Data desk by XENA IntelligencePart 04
Tricks the help page buries
The lines in Amazon's own documentation that most sellers scroll past.
- 1Changing SKUs? Move the subscribers with you
On Manage Products, click Actions next to the product, select Request to transfer subscriptions, choose the new SKU under the same ASIN and submit. Allow up to 72 hours for it to show. Transfers across ASINs or accounts go through Seller Assistant or Get help and resources.
Source: Seller Central Help, Subscribe & Save selection management
- 2Stockouts longer than a week have a safety net
If an offer is unavailable for more than 7 days, Amazon automatically transfers its subscriptions to an identical, available Subscribe & Save offer from the same seller. That only applies if you opted in to automatic enrollment.
Source: Seller Central Help, Subscribe & Save selection management
- 3Removing a product cancels its subscribers
Select Remove product in the Action menu on Manage Products only when you mean it. Without a suitable replacement or substitute, Amazon cancels every customer subscription for that product.
Source: Seller Central Help, Subscribe & Save selection management
- 4Compare yourself with sellers like you
The benchmarking report compares your metrics with comparable Subscribe & Save selection, matched on category mix, program tenure and business size. Input metrics such as out-of-stock rate use a trailing three months, and output metrics like sales growth use a trailing twelve. Red means behind, green means ahead.
- 5Read the dashboard with the right time frame
Metrics that need 12 months of history stay blank until your products have been in the program that long, and they can't be filtered by ASIN or SKU. Newer enrollments should lean on the performance report instead.
Part 05
Questions sellers ask
Tap a question to open it.
How do I get my products into Amazon Subscribe & Save?
You need a selling account in good standing and a Brand Representative role in Brand Registry. Eligible, replenishable products are enrolled automatically at your default discount, 0% unless you change it. Set the default on Manage Products with Change default enrollment discount, and use the eligibility tool there for products that weren't enrolled.
Sources: Seller Central Help, Subscribe & Save, Seller Central Help, Subscribe & Save selection management
How much does Subscribe & Save cost sellers?
There's no separate fee listed on Amazon's Subscribe & Save page. You fund the base discount, choosing 0%, 5%, 10%, 15% or 20%. Amazon funds an additional 5% when a customer orders five or more enrolled products scheduled to arrive on the same day. Coupons and deals stack on top.
Can FBM sellers use Subscribe & Save?
Yes, if the offer meets seven standards for at least three consecutive months: free domestic shipping, valid tracking above 95%, order defect rate under 1%, pre-fulfillment cancel rate under 2.5%, delivery estimate accuracy above 93.5%, late shipment rate under 4% and an average domestic delivery promise under 5 days.
What happens to subscriptions if I run out of stock?
Deliveries can be paused when you don't have enough inventory for upcoming orders, and you resume them by sending inventory to Amazon. If an offer is unavailable for more than 7 days, Amazon may move its subscriptions to an identical, available offer of yours, provided you opted in to automatic enrollment.
Sources: Seller Central Help, Subscribe & Save, Seller Central Help, Subscribe & Save selection management
How do I remove a product from Subscribe & Save?
Go to Manage Products and choose Remove product from the Action drop-down for that item. Be careful: when there's no suitable replacement or substitute, Amazon cancels every customer Subscribe & Save subscription for the product. If you are only changing SKUs, request a subscription transfer instead.
Source: Seller Central Help, Subscribe & Save selection management
Which products are eligible for Subscribe & Save?
Amazon looks for products meant to be used up and replaced, that have been buyable for at least 85% of the past 30 days, and that aren't in a restricted product category. Seller-fulfilled offers must also meet the FBM performance standards for at least three consecutive months.
Sources
Every fact above comes from these Amazon pages, opened on . Amazon updates them; if a step looks different in your account, trust Seller Central.