Brand Registry · Beginner · 5 min read · 8 steps
How to get more Amazon reviews the allowed way: Request a Review, Vine and Review Requests
A product with zero reviews is a store with the lights off. Shoppers walk past, and not because the product is bad. Nobody has vouched for it yet. The temptation is to fix that fast, with a coupon for a five-star review or a polite note to only the customers who seemed thrilled. Amazon treats both as breaking its rules, and it does remove reviews that violate its policies.
The good news is that Amazon now hands you more legitimate ways to get reviews than ever, and most cost little or nothing. Below is the order we'd use them in, the exact clicks, what Vine really costs, and how to turn a two-star review into a customer who comes back.
Part 01
Step by step
8 steps, in the order Seller Central asks for them.
- 01Fix what earns reviews in the first place
Amazon's own first answer to getting reviews is excellent customer service and keeping your product and delivery promises. Check your listing for anything that sets the wrong expectation before you ask anyone to rate it.
- 02Click Request a Review on each eligible order
Open the order in Seller Central and click Request a Review on the Order details page. Amazon sends one standardized email that asks for both a product review and seller feedback, translated into the customer's preferred language.
Sources: Amazon Seller Forums, Amazon reply on the Request a Review button, Sell on Amazon, Customer Reviews tool
- 03Time it between day 5 and day 30
The button works once per order, between 5 and 30 days after the delivery date. Before day 5 or after day 30 the order isn't eligible. Build a weekly habit of clearing the orders that just entered the window.
Source: Amazon Seller Forums, Amazon reply on the Request a Review button
- 04Check that the product qualifies for Vine
You need a Professional selling account, a Brand Representative or Reseller role for a brand enrolled in Brand Registry (or generic products), and an FBA listing with an image and a description. Existing products must have fewer than 30 reviews. Adult, digital and bundled products aren't eligible.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
- 05Enroll the product in Vine
In Seller Central, hover over Advertising and select Vine. Pick a recommended product or search for an eligible FBA ASIN, enter how many units to offer, up to 30, and select Enroll.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
- 06Get inventory in early for a launch
You can enroll as soon as the FBA listing exists, even before it goes live. Amazon recommends enrolling and having inventory in its fulfillment network at least three weeks before launch, so Vine Voices have time to receive, try and review the product.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
- 07Add Review Requests ads if you qualify
Review Requests is an Amazon Ads format that invites recent buyers to rate your product while they shop. It opened in US open beta in late October 2026 for products with fewer than 1,000 ratings and reviews, and you run it in Amazon Ads Agent with your usual bids and budgets.
Source: Amazon Ads, Accelerate authentic reviews with Review Requests
- 08Answer critical reviews every month
Hover over Brands and click Customer Reviews. For a rating under three stars, click Contact Customer to offer a full courtesy refund or support. Amazon suggests resolving critical reviews at least every 30 days. Replies arrive in your Messages inbox.
Part 02 Calculator
Try the numbers: Amazon Vine cost per review
Everything runs in your browser. Nothing you type leaves this page.
Part 03
The picture
The same facts, drawn. Each chart links to the Amazon page it comes from.
Once per order, from 5 to 30 days after delivery, per Amazon's reply on Seller Forums.
Source: Amazon Seller Forums, Amazon reply on the Request a Review button
Data desk by XENA IntelligenceCharged 30 days after enrollment and only after the first review is published. Child products are free.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
Data desk by XENA Intelligence- Professional selling plan
- Brand enrolled in Brand Registry, or a generic product
- FBA selected as the fulfillment method
- An image and a description on the listing
- Fewer than 30 reviews on the detail page
- Not adult, digital or a bundle
Requirements from Amazon's Vine program page.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
Data desk by XENA IntelligencePasses
- Use Request a Review once per order
- Enroll new products in Vine
- Offer a refund or help on a review under three stars
- Report reviews that break the community guidelines
Bounces
- Ask for a positive review
- Ask a customer to remove a negative review
- Try to influence ratings in any way
- Edit a review, you can't
Drawn from Amazon's Customer Reviews tool page and its review guidance.
Source: Sell on Amazon, Customer Reviews tool
Data desk by XENA IntelligencePart 04
Tricks the help page buries
The lines in Amazon's own documentation that most sellers scroll past.
- 1Make the button a weekly chore
Request a Review works once per order and only from day 5 to day 30 after delivery. Pick one day a week and clear every order that entered the window. Miss day 30 and that order is gone for good.
Source: Amazon Seller Forums, Amazon reply on the Request a Review button
- 2Two units can be free
Vine charges nothing for up to 2 units per parent product. For a niche product where two thoughtful reviews beat none, that's the cheapest social proof Amazon sells.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
- 3Variations ride along
Vine's enrollment cost is per parent product, and child products add nothing. Enroll at the parent level so every size and color shares the reviews.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
- 4Cancel before anyone claims
You can cancel a Vine enrollment while no reviewer has claimed a unit, and re-enroll later. Once units are claimed you can only stop it, and a stopped product can't be re-enrolled. Check the unit count twice.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
- 5Watch the 1,000 line
Review Requests ads pause automatically once a product reaches 1,000 ratings and reviews. Point the budget at your newer ASINs, where Amazon's early test saw three times as many ratings and reviews per week.
Source: Amazon Ads, Accelerate authentic reviews with Review Requests
Part 05
Questions sellers ask
Tap a question to open it.
How do I ask for a review on Amazon?
Open the order in Seller Central and click Request a Review on the Order details page. Amazon emails the buyer a standardized request for a product review and seller feedback in their language. You can use it once per order, between 5 and 30 days after delivery.
Sources: Amazon Seller Forums, Amazon reply on the Request a Review button, Sell on Amazon, Customer Reviews tool
How much does Amazon Vine cost?
In the US, Amazon Vine costs $0 for up to 2 units per parent product, $75 for 3 to 10 units and $200 for 11 to 30 units. Child products are free. Amazon bills 30 days after enrollment, only after the first review, and not at all if none arrives within 90 days.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
Which products can I enroll in Amazon Vine?
FBA products with an image and a description and fewer than 30 reviews, sold by a Professional account with a Brand Representative or Reseller role for a brand in Brand Registry, or generic products. Adult, digital and bundled products are not eligible for Amazon Vine.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
What are Amazon Review Requests ads?
Review Requests is an Amazon Ads format that invites customers who recently bought your product to leave a star rating or review while they shop. It opened in US open beta in late October 2026 for products with fewer than 1,000 ratings and reviews and runs in Amazon Ads Agent.
Source: Amazon Ads, Accelerate authentic reviews with Review Requests
Can I ask a customer to remove a negative review?
No. Amazon's guidelines say not to influence ratings or reviews, or ask customers to remove negative reviews or post positive ones. With the Customer Reviews tool you can contact a buyer who left under three stars to offer a full refund or support, and report reviews that break the rules.
How early should I enroll a new product in Vine?
You can enroll as soon as you have a customer-ready FBA listing, even before it goes live. Amazon recommends enrolling and having inventory in its fulfillment network at least three weeks before your launch date, so Vine Voices can receive, try and review the product.
Source: Sell on Amazon, Get customer reviews with Amazon Vine
Sources
Every fact above comes from these Amazon pages, opened on . Amazon updates them; if a step looks different in your account, trust Seller Central.