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Amazon listings and catalog
Variations, A+ Content, A/B tests, suppressed listings, restricted categories and the catalog fixes that keep a product page buyable.
Seller Guide
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- ListingsNov 8How to create parent-child variations on Amazon (without splitting the family)To create parent-child variations on Amazon, go to Catalog, then Add Products, and choose Blank form. Enter the item name, confirm the product type,…
- ListingsNov 2How to A/B test your Amazon listing with Manage Your ExperimentsManage Your Experiments is Amazon's free A/B testing tool for brand owners. You need a Professional selling plan and a Brand Representative role for…
- ListingsNov 1How to get approval to sell in a restricted category on AmazonGo to Add Products in Seller Central and search for the product. If it says Apply to sell, click it, complete the form and upload what Amazon asks…
- ListingsOct 31How to fix a suppressed listing on AmazonGo to Inventory, then Manage All Inventory, and open Activate listings. Filter by Listing Status to see why each listing is suppressed, click next…
- ListingsOct 27How to create A+ Content that passes review the first timeA+ Content is free for brands in Brand Registry. In Seller Central go to Advertising, then A+ Content Manager, and click Start creating A+ content.…
From the daily issues
Daily tips on this topic
Newest first. Each one opens in the issue it ran in, frozen as published.
- Catalog · No. 016 · New Selection enrollment now runs through March 31, 2027Amazon extended the enrollment window for the FBA New Selection Program 2026 to March 31, 2027. Eligible new-to-FBA branded parent ASINs still get referral fee credits…
- Catalog · No. 015 · Six days until shoppers can buy the multipacks Amazon built for youVirtual Multipacks from the latest pilot wave become available to customers on November 11. Until then, filter Manage All Inventory for SKUs that start with VMP_, open…
- Listings · No. 011 · The same policy quietly opens a few doorsThe headline is the restriction, but Amazon is also removing some old bundle limits. You'll be able to create bundles in Books, Music, Video, DVD and Video Game…
- Listings · No. 009 · Four hundred million people asked Alexa to shop. Write for the question.Amazon says Alexa for Shopping was used by more than 400 million customers in the last 12 months, with customer interactions up 570% year over year. That isn't a side…
- Listings · No. 008 · Amazon drew your multipack photos. Check its homework.The main image is built from your single-pack photo, and the style depends on the pack size. Two-packs get two images side by side, three and four-packs get a layered…
- Listings · No. 008 · Tell your repricer to keep its hands off VMP_Amazon says edits made anywhere other than the Edit virtual multipack page, including templates, the API and other tools, will break the listing. If a repricer or a…
- Product launches · No. 002 · · Lead tipTest the product before you pay the factoryProduct Opportunity Explorer will now let you describe a product idea and a price, then grade it against real purchase signals and the top sellers in its category. It's…
- Listings · No. 001 · Your listing now has a very well-read reader. Write for it.In May, Amazon folded Rufus into Alexa for Shopping, which now sits in the main search bar and answers questions like a store clerk who has read every listing. At…
Quick answers
Short answers, then the steps
Each answer is the one at the top of its guide.
How do I create parent-child variations on Amazon?
To create parent-child variations on Amazon, go to Catalog, then Add Products, and choose Blank form. Enter the item name, confirm the product type, check This product has variations and pick a variation theme such as Size and Color. In the Variations matrix, give each child its own UPC or EAN, SKU, price and quantity, then Save and finish. The parent gets no price or quantity. Use a product spreadsheet for families over 250 children. Allow 24 to 48 hours for the family to build.
How do I A/B test my Amazon listing with Manage Your Experiments?
Manage Your Experiments is Amazon's free A/B testing tool for brand owners. You need a Professional selling plan and a Brand Representative role for a brand enrolled in Brand Registry. In Seller Central, hover over Brands, choose Manage Experiments, click Create a New Experiment, pick the experiment type and an eligible ASIN, enter your Version B and click Schedule Experiment. Amazon splits shoppers between Version A and Version B, updates results once a week, and can publish the winner for you.
How do I get approval to sell in a restricted category on Amazon?
Go to Add Products in Seller Central and search for the product. If it says Apply to sell, click it, complete the form and upload what Amazon asks for, usually purchase invoices dated within 180 days, clear photos of every side of the product, plus a brand authorization letter, safety certifications or insurance proof where they apply. Amazon reviews most applications in 2 to 7 business days, and you track them in Selling Applications.
How do I fix a suppressed listing on Amazon?
Go to Inventory, then Manage All Inventory, and open Activate listings. Filter by Listing Status to see why each listing is suppressed, click next steps, fill in or pick the missing values, and click Save. For image issues, upload a main image that meets Amazon's product image requirements. Amazon checks title fixes automatically and lifts the suppression once the listing complies.
How do I create A+ Content that passes review the first time?
A+ Content is free for brands in Brand Registry. In Seller Central go to Advertising, then A+ Content Manager, and click Start creating A+ content. Choose Basic, Premium or Brand Story, add modules with text and images, apply your ASINs and submit. Review can take up to seven business days, and approved content publishes within 24 hours.
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